Stylist, costumes designer, fashion photo shoot producer. She has developed Russian ad campaigns for major jewellery and clothing brands. As a stylist, Vartanian has worked on a project for the Japanese brand Uniqlo. At numerous occasions, the FC Zenit Saint Petersburg players, Comedy Club TV show comedians, as well as Russian musicians, theatre and film actors have modeled at her photo shoots.
At the Mariinsky Theatre, Vartanian created costumes for Ilya Zhivoi's ballets Connections (2015) and SeasonS (2016), presented at the Creative Workshop of Young Choreographers, The Four Seasons (2017), and Pulcinella (2018).
Sofia’s works include the costume design for the production of Ilya Zhivoy I’m not sacred, shown at the Origen Festival Cultural in Switzerland (2018), as well as the costume design for the choreographer’s work, made for the graduates celebration Alie Parusa (2018).